Vegan makeup: understand what it is and where to buy

People who adhere to the vegan lifestyle understand that animals are complete beings, endowed with reason and emotion, just like humans. Therefore, they decide not to use anything that is the result of animal exploitation, from food to items such as cosmetics, clothes, shoes, etc.

Therefore, a vegan person may choose to dispose of these products or to replace them with others that are free from animal exploitation. One such example is vegan makeup.


What is vegan makeup?

Vegan beauty products are usually made with natural and organic raw materials, as a way to replace items of animal origin.

Vegan makeup is considered any type of item associated with make, that is free of resources obtained from animals, such as milk, eggs, cartilage, insect dyes, beeswax, and also that is not used in them to check the quality of the product. product.

It is worth noting that a vegan makeup item may not be cruelty free .

Therefore, it is important to pay attention to the chosen brand, as some give the vegan makeups that manufacture the title of cruelty free, but actually outsource the animal testing service to other companies.

Another point that must be taken into account at the time of purchase is the differentiation between vegan, organic and natural makeup. Vegan products may or may not be natural and organic. Understand:

  • Organic: the product must have around 95% organic raw materials in the formulation, being free of any toxic substance;
  • Natural: it is necessary that about 95% of the ingredients used in the formulation of the items are natural, and the rest (5%) may be organic compounds that do not contain pesticides and heavy metals.

Thus, to find out if you are purchasing a vegan product with natural and / or organic ingredients, it is necessary to consult the information on the packaging.

Why wear vegan makeup?

Using vegan makeup items provide a lot of benefits to the skin.

Those who choose to use vegan makeup items, in addition to contributing to a more conscious form of consumption, value animals and the planet. It also has other advantages, such as:

  • Less chance of allergies: because the formulation of vegan makeup products does not contain ingredients of animal origin and also has less chemicals in the formulation, there is a decrease in the chances of the products triggering allergic symptoms in the person during use.
  • Healthier skin: because it is made with the majority of organic and natural ingredients, such as plants, herbs, fruits, vegetables, seeds, among other components, the vegan makeup nourishes and moisturizes the skin, leaving it with a healthier and lighter aspect than than conventional makeup.

Top brands

The marketing of vegan products is growing every day, as many people want to align their lifestyle with the products consumed daily.

In Brazil, it is possible to find several brands that manufacture various products aimed at this audience.

It is worth emphasizing that there are brands that have only one line of makeup items (and other cosmetics) classified as vegan, they are not entirely vegan, as they also sell conventional products.

On the other hand, there are those that manufacture and make available for sale only vegan make-up and cosmetics, being completely vegan brands. Some of the main brands that belong to this group are:


It is a Brazilian brand, created in 2010, which is considered a pioneer in the national vegan cosmetics market, including makeup items.

Because they are formulated with clay, concealers, bases, compact powders, blushes, among other make-up brands, offer skin treatment during use, leaving the face more hydrated and with an illuminated appearance.

Simple Organic

The vegan products developed by this brand are made from natural and organic raw materials taken from Brazil, but with cutting-edge technology present in Italian laboratories.

The complete line of products can be purchased through the Simple Organic official website or in conventional stores.


Founded in Santa Catarina, Organela is a brand that promotes conscious consumption through the sale of natural, organic and vegan makeup items.

Some of the products for make up developed are lipsticks, eyeshadows, mascara, concealers and compact powders. In addition, there are also dermocosmetics for the skincare routine. All are free of parabens, gluten , silicones, dyes and synthetic fragrances.

Captivates nature

The brand is one of the largest in the segment of vegan products, as it has a wide range of beauty items that align personal care with the conservation of the environment.

The process of making the products, which involves the extraction, production and processing of raw materials, are all according to the brand, tracked and certified by renowned national and international institutes, such as the Instituto de Biodinâmica – IBD.

Face it

It is a brand certified by PETA (People for the Ethical Treatment of Animals) and has the Beauty Without Bunnies seal.

Face it is committed to the manufacture of high quality cosmetics, which do not contain any animal resources or are tested on them.

One of the biggest highlights of the brand, created in Rio de Janeiro, is the line of vegan lipsticks that is made with natural and moisturizing compounds.


With a complete line of products for skin, eyes and lips, Vizzela is one of the most widely regarded brands in the country.

Some of the most successful items are foundations and concealers of different shades and with high coverage. In total, there are 18 basic shades and 12 concealers available for purchase.

TwoOne OneTwo

Created in 2012, in Rio Grande do Sul, Twoone Onetwo Eco Cosmetics is a brand that produces around 100 products totally vegan and free of petroleum derivatives, parabens, dyes, silicones, gluten and synthetic substances.

In addition to makeup items, the brand develops products for skincare, hair, body, bath and nails.

Care Natural Beauty

According to the brand, all products are vegan, cruelty-free, without artificial preservatives, free of parabens and have organic production.

In addition to makeup items, Care Natural Beauty also manufactures skin cosmetics for the skincare routine. You can buy them on the official website of the brand.


Headquartered in Brazil and Germany, Baims is a certified brand of vegan cosmetics manufactured from natural and ecological raw materials.

Some of the advantages present in the production process of the items, is that only natural solvents and classified as biodegradable are used. In addition, the company does not include any genetically modified organisms in its products.

Where to buy vegan makeup?

Vegan makeup items can be found on the brands’ official websites, with accredited retailers, pharmacies, cosmetics stores and virtual platforms such as Consulta Remédios , which allows you to compare the price of the same product in different establishments in your region.